Better Luck Tomorrow, the first Asian American film acquired at the Sundance Film Festival, will hit theatres early next year thanks to MTV Films, which purchased domestic distribution rights to the film after its world premiere at the 2002 festival in Park City, Utah.
"When I saw Better Luck Tomorrow, it was something that I instantly knew was perfect for our brand," said Michael Cole, vice president of MTV Films. "The great thing about this movie is that it's told from a completely unique perspective that we've never seen before. At the same time it tells a universal coming-of-age story."
The film's director Justin Lin said, "We are very excited to find a home with MTV Films. MTV has always been the trendsetter for the youth market and we feel that it can introduce our fresh type of storytelling to a new generation. MTV Films recognizes that Better Luck Tomorrow deals with issues and concerns pertinent to the youth audience."
MTV has high hopes for Better Luck Tomorrow in 2003. Cole said, "We can't afford to fail. It's the first movie that we bought and we're certain that it will be a hit."